Event Registration
Registration for ATRA SoCal (October 17-19, 2026) in Brea, California is now open!
This year, we're pleased to offer two optional registration add-ons during the registration process: Post-Conference Workshops and ATRA SoCal On-Demand. When registering for ATRA SoCal, please select your desired add-ons at that time. Those who wish to register for ATRA SoCal On-Demand only may do so HERE.
Like last year, ATRA members will register for the conference within ATRA's Member Forum and non-members will register via public form.
Registration form links and add-on descriptions are available below. See you in SoCal!
ATRA SoCal Pricing Schedule
This pricing schedule includes registration for the main conference (October 17-19, 2026). Please note that if you wish to add-on any opportunities during registration (e.g., Post-Con Workshops or ATRA SoCal On-Demand), additional fees will apply.
Need help?
Email us at
info@atra-online.com - we're happy to assist!
Interested in Group Rates? Click here to complete a group registration request.
Refund Policy: Refunds are not available except in extreme cases such as personal or family illness, death in the family, etc. Requests for refunds should be put into writing and submitted to conference@atra-online.com. Requests will be reviewed on a case-by-case basis.
Registration Forms
Please select the appropriate registration form below.
ATRA members will be redirected to the Member Forum in ATRA Connect to access registration forms.
You will be invited to select your desired add-ons during the registration process.
Learn more about add-on opportunities below!
ATRA Professional Member
$575
This form is for ATRA Professional Members who wish to register for ATRA SoCal.
ATRA Student Member
$190
This form is for ATRA Student Members who wish to register for ATRA SoCal.
Professional Non-Member
$750
This form is for non-member professionals who wish to register for ATRA SoCal.
Student Non-Member
$255
This for is for non-member students who wish to register for ATRA SoCal.
ATRA SoCal Registration Add-Ons
Want to dive deeper? You're invited to add-on additional learning opportunities to your ATRA SoCal registration:
Post-Conference Workshops and ATRA SoCal On-Demand! Learn more about each opportunity below.
Post-Con Workshops
We're thrilled to offer four in-person Post-Conference Workshops on October 20th (0.3 CEUs). Attendees may select one workshop; all sessions run concurrently.
$75 ATRA Members | $95 Non-Members
ATRA SoCal On-Demand
November 2-30, 2026 | Online Event
A meaningful virtual sampling of connection-centered sessions carefully curated to bring you the heart of ATRA SoCal wherever you are (1.0 CEUs).
Virtual content is distinctive from in-person content and is not a replay of in-person sessions.
$150 ATRA Members | $225 Non-Members
Interested in ATRA SoCal On-Demand but not planning to attend the in-person conference?
No Problem! You can register for the virtual event only HERE.
ATRA Members Save!
Become an ATRA Member to enjoy the lowest pricing for ATRA SoCal registration and add-ons! The benefits are endless.
Professional Investment Kit
We've enhanced our Justification Toolkit! Our new Professional Investment Kit is designed to help you justify the expense of attending ATRA SoCal to your employer.
Know Before You Go
Everything you need to know about your ATRA SoCal experience outlined in one document!
Click here to return to the ATRA SoCal homepage.
