Event Registration
Registration for ATRA SoCal (October 17-19, 2026) in Brea, California is now open! Enjoy Early Bird Rates until 7/30!
This year, we're pleased to offer two optional registration add-ons: Post-Conference Workshops and ATRA SoCal On-Demand. When registering for ATRA SoCal, please select your desired add-ons at that time. Those who wish to register for ATRA SoCal On-Demand only may do so HERE.
Like last year, ATRA members will register for the conference within ATRA's Member Forum and non-members will register via public form.
Registration form links are available below. See you in SoCal!
ATRA SoCal Pricing Schedule
This pricing schedule includes registration for the main conference (October 17-19, 2026). Please note that if you wish to add-on any opportunities during registration (e.g., Post-Con Workshops or ATRA SoCal On-Demand), additional fees will apply.
Need help? Interested in Group Rates? Email us at info@atra-online.com - we're happy to assist!
Refund Policy: Refunds are not available except in extreme cases such as personal or family illness, death in the family, etc. Requests for refunds should be put into writing and submitted to conference@atra-online.com. Requests will be reviewed on a case-by-case basis.
ATRA SoCal Add-Ons
Add to your ATRA SoCal experience with additional learning opportunities, including a virtual On-Demand option and in-person Post-Conference Workshops! ATRA SoCal On-Demand consists of unique educational sessions that will not be offered at the main conference, so you can earn an additional 1.0 CEUs after you return home!
ATRA SoCal On-Demand
A meaningful sampling of connection-centered sessions carefully curated to bring you the heart of ATRA SoCal wherever you are (1.0 CEUs).
Post-Con Workshops
We're thrilled to offer four in-person Post-Conference Workshops on October 20th (0.3 CEUs). Dive deeper!
Registration Forms
Please select the appropriate registration form below.
ATRA members will be redirected to the Member Forum in ATRA Connect to access registration forms.
You will be invited to select your desired add-ons during the registration process.
ATRA Professional Member
$525 Early Bird Rate
This form is for ATRA Professional Members who wish to register for ATRA SoCal.
ATRA Student Member
$190 Early Bird Rate
This form is for ATRA Student Members who wish to register for ATRA SoCal.
Professional Non-Member
$700 Early Bird Rate
This form is for non-member professionals who wish to register for ATRA SoCal.
Student Non-Member
$255 Early Bird Rate
This for is for non-member students who wish to register for ATRA SoCal.
ATRA Members Save!
Become an ATRA Member to enjoy the lowest pricing for ATRA SoCal registration and add-ons! The benefits are endless.
Professional Investment Kit
We've enhanced our Justification Toolkit! Our new Professional Investment Kit is designed to help you justify the expense of attending ATRA SoCal to your employer.
Know Before You Go
Everything you need to know about your ATRA SoCal experience outlined in one document!
Click here to return to the ATRA SoCal homepage.
